OUR TEAM

Keith Guther, ChFC, AAMS
LPL Registered Principal, Chief Executive Officer

With over 20 years of experience providing financial services, Keith brings his clients a high level of expertise.  His designation as a Chartered Financial Consultant marks him as one of the most highly trained investment professionals in the field.  His expertise combined with his genuine desire to help others and his commitment to service, leads to the high-level satisfaction that his clients experience.

In the early 1990s, Keith became increasingly interested in the world of finance, seeing the importance of wise financial planning.  He learned that he had a penchant for understanding complex situations, a capacity for remembering detailed information, and a talent for explaining things clearly to others.  He decided to combine these abilities with his interest in finance and his desire to help others by becoming a financial advisor.

Keith began working with Sirak Financial Services in Canton, OH, in 1993, building a group of clients who appreciated his very personal and thorough approach to the planning process.  Many of those clients are still with him today.  Having already completed college and graduate school, Keith began rigorous study of advanced financial planning, tax law, and estate planning and was awarded the designation of Chartered Financial Consultant by the American College in Bryn Mawr, PA, in 1999.  He was recruited that same year by Edward Jones to open an investment office in Prescott, Arizona.  In Prescott, Keith’s client load grew rapidly and Edward Jones presented him with their Winners Circle Award in 2000, Pacesetter Award in 2001, and Century Award in 2003.*
Keith and his wife Barbara and their two sons, Troy and Jordan, settled on a small ranch in Dewey.  The business venture was going so well that they felt able to pursue another goal important to them – expanding their family, this time by adoption. In April 2003, they traveled to Russia to bring home their son Benjamin Viktor, age 9, and Natasha Nicole, age 6.  Integrating two orphaned children into their family has been a very rewarding adventure.

A year later, in 2004, Keith made the decision to take his office independent, establishing Guther Financial LLC at its current location at 2801 Willow Creek Road in Prescott.  In that year, he was certified as a registered principal with LPL Financial, qualifying him to manage a local office and supervise other investment advisors.  The decision to become an independent advisor allows him to offer a wider range of financial options to his clients with no pressure to sell proprietary products or conform to company incentives.

Besides discussing business, Keith and his clients often trade stories of family life, both challenges and accomplishments, and he has been privileged to work with multiple generations of many families as his clients trust him to work with their children, and with their elderly parents.   Keith has enjoyed getting to know the families of his clients and they, over the years, have watched his children grow and mature into the fine young adults they are today.  Now he has the added pleasure of spending time with two beautiful granddaughters.

Keith and his wife Barbara share in the desire to have a positive impact on the world around them.  They have both served on the West Yavapai Committee for Young Life and have enjoyed teaching church Sunday School classes.  They are also enthusiastic about supporting two children through child sponsorship with World Vision – a boy in Ecuador and a young girl in Africa.   Keith has coached church softball and enjoys playing basketball and other games with his children.  He and Barbara love to hit the trails in Arizona on their bicycles and ATVs.  They also enjoy attending and supporting fine arts activities in Prescott.

*Winners Circle Award – based on outstanding sales and service.  Pacesetter Award – recognizes financial advisors who achieve high levels of success early in their careers.  Century Award – outstanding performance during 2003.

Keith Guther, ChFC, AAMS
LPL Registered Principal, Chief Executive Officer

With over 20 years of experience providing financial services, Keith brings his clients a high level of expertise.  His designation as a Chartered Financial Consultant marks him as one of the most highly trained investment professionals in the field.  His expertise combined with his genuine desire to help others and his commitment to service, leads to the high-level satisfaction that his clients experience.

In the early 1990s, Keith became increasingly interested in the world of finance, seeing the importance of wise financial planning.  He learned that he had a penchant for understanding complex situations, a capacity for remembering detailed information, and a talent for explaining things clearly to others.  He decided to combine these abilities with his interest in finance and his desire to help others by becoming a financial advisor.

Keith began working with Sirak Financial Services in Canton, OH, in 1993, building a group of clients who appreciated his very personal and thorough approach to the planning process.  Many of those clients are still with him today.  Having already completed college and graduate school, Keith began rigorous study of advanced financial planning, tax law, and estate planning and was awarded the designation of Chartered Financial Consultant by the American College in Bryn Mawr, PA, in 1999.  He was recruited that same year by Edward Jones to open an investment office in Prescott, Arizona.  In Prescott, Keith’s client load grew rapidly and Edward Jones presented him with their Winners Circle Award in 2000, Pacesetter Award in 2001, and Century Award in 2003.*
Keith and his wife Barbara and their two sons, Troy and Jordan, settled on a small ranch in Dewey.  The business venture was going so well that they felt able to pursue another goal important to them – expanding their family, this time by adoption. In April 2003, they traveled to Russia to bring home their son Benjamin Viktor, age 9, and Natasha Nicole, age 6.  Integrating two orphaned children into their family has been a very rewarding adventure.

A year later, in 2004, Keith made the decision to take his office independent, establishing Guther Financial LLC at its current location at 2801 Willow Creek Road in Prescott.  In that year, he was certified as a registered principal with LPL Financial, qualifying him to manage a local office and supervise other investment advisors.  The decision to become an independent advisor allows him to offer a wider range of financial options to his clients with no pressure to sell proprietary products or conform to company incentives.

Besides discussing business, Keith and his clients often trade stories of family life, both challenges and accomplishments, and he has been privileged to work with multiple generations of many families as his clients trust him to work with their children, and with their elderly parents.   Keith has enjoyed getting to know the families of his clients and they, over the years, have watched his children grow and mature into the fine young adults they are today.  Now he has the added pleasure of spending time with two beautiful granddaughters.

Keith and his wife Barbara share in the desire to have a positive impact on the world around them.  They have both served on the West Yavapai Committee for Young Life and have enjoyed teaching church Sunday School classes.  They are also enthusiastic about supporting two children through child sponsorship with World Vision – a boy in Ecuador and a young girl in Africa.   Keith has coached church softball and enjoys playing basketball and other games with his children.  He and Barbara love to hit the trails in Arizona on their bicycles and ATVs.  They also enjoy attending and supporting fine arts activities in Prescott.

*Winners Circle Award – based on outstanding sales and service.  Pacesetter Award – recognizes financial advisors who achieve high levels of success early in their careers.  Century Award – outstanding performance during 2003.

Amy Seeley
Client Services Manager

We are delighted that Amy joined our staff in 2020 as a Client Services Manager. She has a very friendly and fun personality and brings to us many years of experience in the financial services industry. Amy is working full-time to help us with a wide range of client services and administrative support. She is very knowledgeable about financial matters and computer systems and works very efficiently. Since joining us, she has successfully completed the training that LPL Financial offers to thoroughly prepare administrative staff to function well with our complex systems.

Amy was born and raised in New York and recently moved to Prescott Valley, Arizona, with her husband Karl and their two teenage children. Amy and her family love hiking and spending time in the outdoors, fishing and hunting. Coming from an Italian background, Amy also loves to cook all things Italian.

Amy Seeley
Client Services Manager

We are delighted that Amy joined our staff in 2020 as a Client Services Manager. She has a very friendly and fun personality and brings to us many years of experience in the financial services industry. Amy is working full-time to help us with a wide range of client services and administrative support. She is very knowledgeable about financial matters and computer systems and works very efficiently. Since joining us, she has successfully completed the training that LPL Financial offers to thoroughly prepare administrative staff to function well with our complex systems.

Amy was born and raised in New York and recently moved to Prescott Valley, Arizona, with her husband Karl and their two teenage children. Amy and her family love hiking and spending time in the outdoors, fishing and hunting. Coming from an Italian background, Amy also loves to cook all things Italian.

Barbara Guther
Client Services Administrator and Events Coordinator

Barbara works closely with Keith to provide client services and administrative support. She also organizes our client seminars and social events. She likes organizing these activities and especially loves her ongoing contact with our many long-term clients at our events. Our clients have become like extended family to her.

Barbara hails from Ohio where she met Keith while they both were in graduate school. With a degree in psychology and counseling, she provided psychotherapy services in private practice before moving to Arizona in 1999. Since then, she has been actively involved with helping Keith in our business, first with Edward Jones, then at our current independent office.

Besides helping out with office events, Barbara has kept busy raising their four children who are now young adults. She homeschooled the children for six years and is delighted that all four have gone on to college. Now she is especially enjoying time with her two young granddaughters. In her spare moments, she loves photographing her family and the fabulous scenery in the Southwest, and likes reading sci-fi and fantasy literature by writers like Tolkien and C.S. Lewis. She also enjoys attending our local fine arts activities.

Barbara Guther
Client Services Administrator and Events Coordinator

Barbara works closely with Keith to provide client services and administrative support. She also organizes our client seminars and social events. She likes organizing these activities and especially loves her ongoing contact with our many long-term clients at our events. Our clients have become like extended family to her.

Barbara hails from Ohio where she met Keith while they both were in graduate school. With a degree in psychology and counseling, she provided psychotherapy services in private practice before moving to Arizona in 1999. Since then, she has been actively involved with helping Keith in our business, first with Edward Jones, then at our current independent office.

Besides helping out with office events, Barbara has kept busy raising their four children who are now young adults. She homeschooled the children for six years and is delighted that all four have gone on to college. Now she is especially enjoying time with her two young granddaughters. In her spare moments, she loves photographing her family and the fabulous scenery in the Southwest, and likes reading sci-fi and fantasy literature by writers like Tolkien and C.S. Lewis. She also enjoys attending our local fine arts activities.